PRIMA MODA

Design & implementation of an Magento e-commerce platform.

 

 

Industry: Retail Fashion  ・ back to work ›

e-commerce innovation & design

Prima Moda SA challenged us to build a uniform system – Magento-based -  that would serve a number of purposes: on-line sales in the multichannel model, showing new collections and efficient management of the investment relation service.

Client info

Prima Moda SA is among leaders on the premium shoe store market in Poland. Its class is timeless, but in vogue with all that happens in the world fashion. Prima Moda owns a good 40 outlets in prestigious shopping malls across Poland.

SOLUTION ARCHITECTURE

The Client’s expectations and business needs well thought through, we got round finding solutions that best meet the objectives.

SYSTEMS INTEGRATION: MAGENTO, WORDPRESS, TYPO3 CMS

We proposed the Community Magento platform to be the main sales system seeing that it would best fit e-commerce needs within the fashion branch, or that it would help to tailor mono-brand solutions, to be exact.

 

The Magento system was integrated with the Wordpress blogging system so that frequent content writing, updating and management would be made simple (the blogging section).

 

Selected additionally for rendering investment relation services was the CMS Typo3 system. An advanced tool for content management in websites, Typo3 does a great job in extensive www services.

 

 

ADVANCED CONTENT MANAGEMENT SYSTEM FOR MAGENTO

The need was also to manage the brand efficiently – we thought of using our own solution that allows for efficient brand management in the e-commerce service depending on a specific promotional activity or photo shoot.

Within our solution, any change in the home page design is possible as it can be adapted to a given promotional activity; virtually no limitations occur.

User experience design

Staying true to the brand and getting everything out of the shopping experience, conversion rates maximalization on top of that. To have these three objectives met is truly a challenge.

UX PROTOTYPING

Prototyping began at drafting all the most important subpages of the shopping process. In order to best understand shopping behaviours in clients we decided to employ the participant observation method. We arranged for our UX manager to visit a number of outlets and observe the customers shop, and find out about obstacles they encounter during the shopping.

 

The next stage consisted in preparing prototypes and have them show the functional angle of the shopping process in the e-shop.

 

INSPIRATIONS - MOODBOARD

The PRIMAMODA brand takes the best of Italian design; prompted by the desire to show this, we used Italian design as well. We found inspiration in Italian fashion houses and at distinguished designers, all of whom we believed to pass their value and message best in their premium own brands.

 

Put together were a good practice list and moodboard showing inspiring design solutions; these were critical for rendering the interface design and the e-shop soul.

Design

A new PRIMAMODA service meets all the latest design standards.
Fully responsive, the project adapts to displays in popular devices, while its design is light, clear and reads easily.

HOMEPAGE

PRODUCT LIST

PRODUCT PAGE

Blog

SHOWROOMS

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