MON CREDO belongs to the chain of the most exclusive niche perfume shops of Warsaw. Its product range boasts more than 80 brands of fragrance, care and make-up products, to name but a few of the perfumes: Designer Shaik, Nobile 1942, Neela Vermeire Creations or Parfums de Marly.
This luxurious, somewhat exotic assortment is completed by the shop’s interior, alluding to the elegance and glitz of the 1930’s. Delicate scent of perfume and private climate of the place intensify its uniqueness. It is a place where only those who adore beautiful fragrances meet.
We did not care about designing and implementing yet another e-shop selling perfumes and cosmetics. What we wanted, was to retell the climate and a unique shopping experience that this niche perfume shop had to offer.
The e-commerce platform was also to work as a tool for the marketing strategy and realize the public relations policy. Finally, growth and business security were to be looked after by the platform’s technological function.
Since Magento is open-source, it is readily adaptable to any type of business. But flexibility in terms of management and product catalogue browsing is no less important. Multilayered navigation, a range of configuring and display options, product comparison, reviews and opinions – all work best for the assortment offered by a perfume shop.
Perfumes and cosmetics are configured depending on the colour, volume and price, to mention but a few categories. What matters is how quickly the client will get to see them. Moncredo.pl wished to employ some of the powerful advertising and marketing tools (among others, VIP cards, access to promotions, promotional catalogues based on a variety of pricing policies that can be tailored to a particular store, category or product) and an advanced reviewing system.
The Mon Credo perfume e-shop was a response, just like other Mon Credo outlets, to most demanding tastes and to customers, who cherish it all – the luscious design and extraordinary shopping experience that match the abundant and sophisticated assortment. Hence, the items needed a perfect display. And we achieved it through careful and extensive categorization, sophisticated search filters and accurate descriptions.
The expert section was to receive special attention. We had Magento integrated with the Wordpress blogging system so that frequent content creating and management was enabled. The blogging section has become a guide, if you will, in that magic world of perfume, unveiling before the user its secret knowledge of scents, not just any scents, but those less known, extraordinary, appreciated by very few.
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